If you’re not on social media, do you even exist? Such is the dilemma faced by introvert Jed, whose total absence from the digital world leaves him socially marooned. When social media maven Tasha realises his graphic design skills allow him to present his life online in any way imaginable, she sees an opportunity to exploit her vision of cultivating a celebrity out of a nobody. Together they boost Jed’s presence across multiple platforms, and before long, he emerges from his cocoon as a high-profile social butterfly, with new friends like Usher on speed dial. However, a chance encounter with his high-school crush forms a new dilemma: can Jed find a way to reconcile his unvarnished self with the slick façade of his new online persona?